Primer Design is a company that designs and manufactures laboratory test kits and reagents for use in DNA testing. Work is done through SMEketing a marketing agency.

The logo and colour palette already existed but the rest of the branding have been developed over the years. It includes a couple of sub-brands to Primer Design plus packaging for the kits and reagents as well as brochures, leaflets and exhibition displays.

In 2017 Primer Design were acquired by Novacyt SA group, as a result they are in the process of rebranding to bring them in line with the new parent company.