Browndog Financial Planning is a bit of an usual company in that although it sells financial planning the owner didn’t want to look and feel like a traditional finance company. She wanted to appear friendly, relaxed and approachable. Hence the name Browndog and brand imagery that referenced mans best friend, in particular Bramble one of her dogs.
Work includes a company logo, stationery and website. The owner wanted the website to be simple and traditional in layout, so as not to overwhelm people with too much information, or make it confusing to navigate. Both design visuals and the website were created.
Browndog Financial Planning is part of the Openwork network and they use Browndog FP website and brand as one of their ‘go-to’ place for showing something that isn’t conventional and ‘blue’ like many financial firms.